Honest Materials
Responsibly sourced natural inputs.
About Us
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About us
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About Us
Built on Legacy Growing with Trust
The brand story behind this RANVIKA logo is rooted in the concepts of faith, growth, and unity. The elegant V-shaped accent at the heart of the logo symbolizes not only the central letter but also an uplifting path—representing the journey toward prosperity, hope, and positive change. The upward movement of the V reflects ambition and the brand’s aspiration to elevate everyday experiences, whether through festive essentials or cleaning solutions.
The deep blue color, universally associated with trust and faith, reinforces RANVIKA’s commitment to reliability and enduring values. The minimalist, harmonious styling reflects global sensibilities, blending Indian tradition with a modern worldview. This approach connects RANVIKA’s diverse product categories—festive needs, brooms, and cleaning tools—under a unifying theme: enriching homes and lives through quality and trust.
Our Story — Why “Ranvika,” How We Began, Where We Are Headed
A child’s question that sparked a brand.
Ranvika—the brand name inspired by our founder Reenu’s 10-year-old daughter—was born from curiosity at home. One day she asked, “How is this broom made?” That simple question led us to trace the product back to its roots.
From homes to the heartlands.
We travelled to the traditional broom belts of Assam (Silchar) and Meghalaya, meeting growers, traders, and artisans. We learned how grass is harvested, cured, sorted, and bundled; how moisture and fiber length affect shedding; and how handle ergonomics change daily usability.
Building know-how and local livelihoods.
Instead of merely buying finished stock, we invested time in know-how transfer:
- standardizing grass grades and bristle lengths,
- setting moisture and shedding benchmarks,
- introducing torque tests for handle binding, and
- training local teams—especially women—in repeatable, quality-first assembly.
Craftsmanship you can feel, quality you can measure.
The outcome was our first line of natural grass brooms: better fiber selection, tighter binding, improved grip, and noticeably longer life. As customers responded, we expanded thoughtfully into Coco Brooms for different floor types and launched Festive Shades by Ranvika (Rangoli & Gulal) along with Pooja Samagri – Sindoor—all held to the same standards of safety, authenticity, and consistency.
Why the name “Ranvika.”
It’s a promise to keep curiosity, courage, and care at the center of what we make. The name reminds us to ask better questions, choose better materials, and leave things better than we found them.
